Everything we do is aimed at making your organisation special to the people who are special to you. We developed our approach in the charity sector, but the way we communicate with donors could work just as well for your customers.
Most of our clients don't have a shop where you can experience the smiles, scents and tastes that make you go back for more. So our challenge is more subtle — we have to create a relationship in the mind.
This begins when a person first makes the decision to support a good cause. We recognize that this initial commitment — perhaps to give a couple of pounds a month — represents something more.
The good causes a person chooses to support goes to the very heart of who they are, what they believe and the concerns they have about the world.
At a time when so many people are estranged from the political process, this may be one of a very limited number of occasions when they feel they can air their views publicly and find others who share them.
And as these beliefs grow and develop, so must our relationship.
With a whole range of communications, we can offer people the chance to explore their interests and help make the world a better place. We can, for example, immediately take them to the scene of a natural disaster or war. We can show them how just a small amount of money can save lives. And we can enable them to follow the long-term process as families rebuild their lives.
In short, digital technology can reduce a distance of thousands of miles to just one click. It can take us where the action is. It can connect us with people we'd never otherwise meet. It can break down geographical and social barriers. It is a powerful tool. Can we help you use it to change the world?